Privacy Policy

Last modifications: March 15th 2019

Welcome to the website of FloraHome Real Estate. Your privacy really matter to us. Possible personal information gathered is meant to provide you a service as you expect from a real estate firm and to improve our business, customer service and experience. The purpose of this Privacy Policy is to describe what ‘personal information’ and other information FloraHome Real Estate (“us,” “our,” or “we”) may collect from you, how we may collect it, with whom we may share it, as well as the choices you have regarding our collection of information and our use and disclosure of that information to other parties. 

We may collect information through our website Except as otherwise discussed in this Policy, this document only addresses the use and disclosure of information we collect from you through our website. If you do not agree to the terms of this policy, please do not use our site and services.

Information we collect

We may collect personal and other information about you when you use our site and services. ‘personal information’ is information about an identifiable individual, such as their name, address, email address, phone number, whether used alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual. We typically collect ‘personal information’ and other data from you, and use that information as set forth in this policy or otherwise communicated to you from time to time (subject to your consent when required by applicable laws).

When you register or sign up for our services

You may register for our services in order to save searches, sign up for our newsletter, access our real estate resources, and for other features we may add from time to time. You may be registered for our services automatically when you contact one of our agents regarding a property or inquire about us or our services. If you register for our services, we collect ‘personal information’ such as your first and last name, email address and/or phone number and any other ‘personal information’ required on the registration form. We primarily use this information to provide information you have requested, send you information and newsletters related to real estate markets and/or other information we think may interest you, and for other matters described in this policy. 

Newsletters, Inquiries and Emails

We may offer newsletters and/or other communications to share information with you about FloraHome Real Estate, real estate, helpful guides and information, and other topics or offers in which we believe you may be interested, about us, or our business partners. You may sign up to receive information about a property, from a specific agent, or to join our general mailing list. If you inquire regarding a property, a FloraHome Real Estate agent may contact you regarding that or related properties to the extent related to your inquiry. In addition, if you indicate that a property is one of your “favorites,” you may automatically be placed on a list to receive email updates regarding that property. 

Please note, if you choose to provide your email address or other contact information to FloraHome Real Estate, we will submit your information to the specific FloraHome Real Estate agent.

Cookies, web beacons and other tracking technologies

Our site use cookies, which are small, commonly-used files that are transferred to your computer by us or a third party when you allow your browser to accept cookies. Similarly, we or our third party service providers may also use “web beacons,” “pixel tags” or other tracking technologies, which are typically small pieces of code placed on a web page to monitor behavior and collect certain data regarding the actions of our guests online. 

These cookies and other technologies may be used to track across time and sites. For example, these technologies can be used to analyze your online traffic patterns, to enhance your experience when using our site, to store information during your session, to personalize the site for you based on your preferences and selections, to target content to you (as described further below) and to collect information about you and your visit to our site for other marketing and business purposes. You can adjust your privacy preferences regarding the use of cookies and similar technologies through your browser. However, disabling cookies may affect your user experience and disable certain features of our site. 

Data about your activities online may be collected for use in providing advertising tailored to your individual interests by us. We may work with third parties such as network advertisers and ad exchanges to serve advertisements across the internet and may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party websites and viewing of ads and of our content. 

We and these third-party vendors, including Google, may use third-party technologies (such as a Facebook Custom Audience Pixel) together with our own first party technologies in order to analyze ad impressions, your use of ad services, and interactions with these ad impressions and ad services. The information collected may also include information about your visits to our site, include the pages you have viewed and what content you have seen. These third-party tracking technologies may be set to, among other things: (1) help deliver advertisements to you that you might be interested in; (2) prevent you from seeing the same advertisements too many times; and (3) understand the effectiveness of the advertisements that have been delivered to you. 

You can opt out of certain advertising by visiting the Network Advertising Initiative opt out page or permanently using the Google Analytics opt out browser add on. If you wish to take steps to opt-out of tracking by certain online advertisers, you can visit the Digital Advertising Alliance’s opt-out page at or the Network Advertising Initiative at www.networkadvertising. org/optout_nonppii.asp. To learn more about how to opt out of Google’s use of cookies, visit Google’s Ads Settings, here. You may control Facebook’s use of interest-based ads through your Facebook account settings.

To learn more about cookies and similar tracking technologies, and how they can affect your privacy, visit To learn more about, or to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of Use, the Google Privacy Policy, or Google Analytics Opt-out

IP Addresses and Click-stream Data

Our site and server may collect other information from you when you access our site, including your IP address and the pages you visited and content you viewed while on our site. The information collected cannot typically be used to identify you personally. Information collected through our site includes information sent to us automatically by your web browser, information about your operating system, the browser you are using, the date and time of your visit, and online traffic patterns and content accessed throughout our Sites.

If you contact us

You may contact us with questions about our services, our business or other matters. Any information you provide through our services, including your name, email, phone, and residence information will be used in the context of resolving your request or answering your inquiry, or to provide additional information related to that inquiry.

How we Use Information

We use collected information to make available and to improve our standard of services. We use such information to:

  • respond to inquiries or service requests and monitor such responses;
  • provide information about us and market our products or services;
  • resolve problems;
  • assess usage;
  • enhance or personalize your experience on our site;
  • inform you of offers or new features that we believe may be of interest to you;
  • provide information or services you have requested;
  • process or maintain your subscription to a newsletter or mailing list;
  • facilitate various programs, promotions or contests in which you participate;
  • target advertising or content, or for other advertising, promotional or marketing purposes;
  • study the use and popularity of various areas of our services and to improve our services;
  • analyze general locations where our content is viewed (by reviewing IP addresses). We may also use such information for other purposes related to our business or that of our related entities, as well as for any other purpose described in this policy.

How we share information

‘Personal information’ we collect in general is used by FloraHome Real Estate only. Further, we reserve the right to share your ‘personal information’ with trusted third parties for marketing, advertising, or other commercial purposes on behalf of floraHome Real Estate.

Anonymized Information. We may share analyses of our server logs, traffic or information relating to customer leads, including details regarding usage of our site and general information about our audience, with current or potential advertisers or business partners. Such disclosures typically aggregate usage data from these analyses and other information not generally considered to be ‘personal information’. 

Site Providers. We may, without your consent, share ‘personal information’ and other data with service providers who provide certain services on our behalf, or in the other circumstances noted below. For example, we may share certain ‘personal information’ we collect with third parties such as providers of data hosting or processing services, payment processors, or other service providers. We also reserve the right to share any information we possess or data derived from it with service providers or others if such information has been reasonably de-identified. 

Mergers & Acquisitions. In addition, in the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, Personal Information will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process. If such a transfer occurs, the acquiring company’s use of your Personal Information will still be subject to this policy and the privacy choices you have made. 

Legal disclosures. Finally, we may, without your consent, access and disclose your ‘personal information’, any communications sent or received by you, and any other information that we may have about you as may be permitted or as we believe in good faith may be reasonably necessary to comply with any law, regulation, rule or court order; pursuant to subpoenas or other lawful requests from governmental, regulatory or administrative agencies or law enforcement authorities (including in response to law enforcement or national security requirements); to respond to any claims, or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud or activity that appears to us to be illegal or we believe may expose us to legal liability. Additionally, we may disclose ‘personal information’ in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property, if we believe that your information in any way relates to that threat.

Your choices

It is possible for you to use most of our services without giving us any ‘personal information’. When you do give us your ‘personal information’, you may sometimes have an opportunity at the time we collect your information to limit or cancel e-mail communications from us, or you can unsubscribe from email newsletters or similar communications by clicking on the unsubscribe link in every email.

How can I update or delete my ‘personal information’?

If you want to update the personal information you provided to FLoraHome Real Estate, or you want us to delete your personal information, you may contact us using the Contact form on our site. If you have trouble or you need more information, you may contact us through the same form.

Information Security

We have implemented reasonable security measures to safeguard the ‘personal information’ you provide us. However, please keep in mind that we cannot be liable for the actions of third parties to whom we may transfer your ‘personal information’ in accordance with this policy. Furthermore, please remember that “perfect security” does not exist on the internet, and accordingly we cannot provide any guarantee that your ‘personal information’ or any other information you provide us will remain secure.

Limitation of Liability

By providing us with any ‘personal information’, you expressly and unconditionally release and hold harmless FloraHome Real Estate and service providers, licensors, and its or their respective officers, directors, employees or agents from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected ‘personal information’. In addition, while we take reasonable steps to prevent third party companies from making unauthorized use of your ‘personal information’, we cannot be held liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected ‘personal information’ by those third parties who work on our behalf. 


Contact Us

You may contact us with your questions or comments regarding this Policy or our information collection practices at: